Dubai, The Home of Three Stars Foam, the Newest Eastman House Licensee for the Middle East
Pictured above from left to right: Armando Murillo, Emad Hamdi, Mohammad Sami, Greg Tanis.
On July 3rd, 2018, Three Stars Foam executives Emad Hamdi and Mohammad Sami visited our corporate offices in North Brunswick, NJ, with the objective of seeing the factory, selecting a viable assortment and, most importantly, signing a licensing agreement that gives Three Stars the rights to produce, market and sell Eastman House mattresses in the Middle East.
“The mattress market in the Middle East, and in particular in Dubai, is on a continuous growth mode. While we are successful with our Sleep Fine line of mattresses, American brands are highly desirable and Eastman House will prove to be the best option for us to expand our market reach. There is no doubt that, in addition to retail, Eastman House will create a great opportunity in the hospitality segment. This is particularly true as we get closer to Expo Dubai 2020, which will be the biggest-ever event in the Middle East attracting innovators, investors and tourists” said Emad Hamdi, Three Stars General Manager.
In case you may ask, Three Stars has been producing furniture and bedding products since 1987. In addition to mattresses, Three Stars produces a comprehensive assortment of living-room sets, sofa beds, recliners, mattress bases and, believe it or not, even curtains. In essence, their comprehensive product line offers turnkey interior-design solutions for the commercial, retail, hospitality, and residential sectors of that part of the world.
“Three Stars is a dynamic company representing the perfect addition to our group of licensees. They have a long-standing market presence, clear strategic plans, a great marketing team, and a state-of-the-art factory. Needless to say that this is why, over the years, they’ve garnered a great reputation” said Stuart Carlitz, Eclipse International CEO.
On behalf of Eclipse International, we wish great success to Emad, Mohammad, and the entire Three Stars team!
And so it goes……..